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Understanding the Context

 

 

We started off the project by doing some preliminary research on museums and museum visitors through Secondary Research and Surveys. We then moved on to doing more direct research with visitors using discreet methods like Fly-on-the-Wall and Shadowing. We also did Expert Interviews with the CMNH Museum officials like the Director of Education and Director of Exhibitions.

 

 

 

Secondary Research

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Conversation with visitors

  • Museum visits are a special experience. They are not regular occurrences.

  • They can forge connection and traditions in families.

  • Museums are considered as places for learning.

  • For local visitors, they are a connection to the past (ongoing relationship with museum).

 
 

"People refer to the bird exhibit as the nostalgic hallway. It's the same as when they were kids."

 

"I view the museum as a place for learning. "

 

Conversation with experts

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During our Expert Interviews we learned:

  • about the difficulties associated with serving such a wide range of visitors.

  • that the museum wants to engage individuals in ways they are engaged outside the museum(popular culture).

  • that the museums want to make their visitors aware that they are not only enjoying themselves, but learning as well when visiting the museum.

 
 

 

"The museum is interested in what children retain from the visit to the museum. "